Dicertu specializing in the field of Customer Relationship Management (CRM), CRM is the integration of sales, marketing, service and support strategy, process, people and technology to maximize customer acquisition, value, relationships, retention and loyalty.
It is all about competing in the relationship dimension. Not as an alternative to having a competitive product or reasonable price- but as a differentiator. If your competitors are doing the same thing you are (as they generally are), product and price won’t give you a long-term, sustainable competitive advantage. But if you can get an edge based on how customers feel about your company, it’s a much stickier–sustainable–relationship over the long haul. -Bob Thompson, CustomerThink Corporation.
We Solve Your Problems
Common Obstacle :
- Unbalanced between over capacity engine (software) and actual needs
- Over Sophisticated will require well trained personal and high cost maintenance
- No dedicated team or personnel focused to run the CRM program such as :
- Set up the blue print program
- Develop program infrastructure : system/software CRM, Call Center
- Calculate ROI, KPI. & Marketing Budget
- Develop segmented program planning
- Program execution
- Conduct program audit and monitoring of ongoing program
- Implement supporting program to support the integrated program
“if you torture the data enough, they will confess.” – Ronald H. Coase (Noble Prize Laureate in Economic Science)
Consumer Loyalty
You can’t demand loyalty. You earn it.
It costs more to acquire a customer than to retain an existing one. The trick is to keep your customers loyal. Dicertu delivers a precise mixture of marketing services that creates the chemistry for companies like yours to attract new customers, and to strengthen existing customer relationships. Our qualified team of professionals can assist you in administering virtually any size program, ranging from simple reward fulfillment to high-level customer interaction and support. You’ll like the way we apply innovative thinking and creative problem solving to any marketing problem.
Services include :
- Comprehensive Loyalty Program
- Point Rewards Program